Aphria unveils comprehensive portfolio of adult-use brands
Solei, RIFF, Good Supply, Goodfields and Broken Coast represent the Company’s first wave of consumer-centric adult-use brands
Aphria Inc. (“Aphria” or the “Company”) (TSX: APH and US OTC: APHQF) unveiled its comprehensive portfolio of adult-use brands that will be available for sale in the adult-use market. Backed by more than a year and a half of extensive qualitative and quantitative research, including focus groups and influencer consultations, the Company has developed a portfolio of brands designed to meet the needs of specific consumer segments. The brands feature a range of price points and offer a variety of product formats and consumption options tailored to consumer preferences.
“When we embarked on our journey to develop our adult-use brands, we were committed to truly understanding what cannabis users would look like after legalization,” said Megan McCrae, Vice President of Marketing at Aphria. “We undertook extensive research to understand each segment of the market and build a broad portfolio of brands that would speak to each of those varied and diverse groups. This consumer-centric approach is the cornerstone of every one of our thoughtfully-created brands and will continue to drive our ongoing product development and brand positioning.”
The following are the first in-house brands from Aphria to be made available for sale in the adult-use market:
Solei Sungrown Cannabis (“Solei”)
Solei is designed for current and novice users and pairs an assortment of carefully curated strains and product formats with different experiences.
RIFF is a community and cannabis brand that is co-created by the Co.LAB, a collective of creators and artists who love a good joint effort. The brand will have high potency offerings available for experienced users.
Good Supply is a value-priced brand without the frills, designed for the everyday cannabis user.
Goodfields is for current and new cannabis users interested in quality cannabis from a trusted source, cultivated with care.
Broken Coast Cannabis
Complementing Aphria’s in-house brands, the Company’s subsidiary Broken Coast Cannabis Ltd. (“Broken Coast”) is a multi-award-winning craft grower that delivers a premium product and provides consumers with an opportunity to access a brand synonymous with the legacy of B.C.-bud. Broken Coast’s craft cannabis is grown on the shores of the Salish Sea in small batches by choice, using single-strain growing rooms. All flower is hand-trimmed and slow-cured ensuring the optimal cannabis experience.
Solei and RIFF will be available through online and retail stores in all ten provinces and the Yukon Territory starting on October 17, 2018. Broken Coast will also be available from online and retail stores across most markets on October 17, 2018. Good Supply and Goodfields will be available in select markets shortly following legalization.
We Have A Good Thing Growing
Aphria is a leading global cannabis company driven by an unrelenting commitment to our people, product quality and innovation. Headquartered in Leamington, Ontario – the greenhouse capital of Canada – Aphria has been setting the standard for the low-cost production of safe, clean and pure pharmaceutical-grade cannabis at scale, grown in the most natural conditions possible. Focusing on untapped opportunities and backed by the latest technologies, Aphria is committed to bringing breakthrough innovation to the global cannabis market. The Company’s portfolio of brands is grounded in expertly-researched consumer insights designed to meet the needs of every consumer segment. Rooted in our founders’ multi-generational expertise in commercial agriculture, Aphria drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships and global expansion, with a presence in more than 10 countries across 5 continents.
inCity Magazine does not own any shares of Aphria
All information on featured companies is provided by the companies profiled through their website, news releases, and corporate filings, or is available from public sources and inCity Magazine makes no representations, warranties or guarantees as to the accuracy or completeness of the disclosure by the profiled companies. Further, inCity Magazine has no advance knowledge of any future events of the profiled companies which includes, but is not limited to, news & press releases, changes in corporate structure, or changes in share structure.
None of the materials or advertisements herein constitute offers or solicitations to purchase or sell securities of the companies profiled herein and any decision to invest in any such company or other financial decisions should not be made based upon the information provide herein. Instead inCity Magazine strongly urges you conduct a complete and independent investigation of the respective companies and consideration of all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. inCity Magazine is compliant with the Can Spam Act of 2003. inCity Magazine does not offer such advice or analysis, and inCity Magazine further urges you to consult your own independent tax, business, financial and investment advisors. Investing in micro-cap and growth securities is highly speculative and carries and extremely high degree of risk. It is possible that an investor’s investment may be lost or impaired due to the speculative nature of the companies profiled.
The Private Securities Litigation Reform Act of 1995 provides investors a ‘safe harbor’ in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact may be “forward looking statements”. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as “projects”, “foresee”, “expects”, “will”, “anticipates”, “estimates”, “believes”, “understands”, or that by statements indicating certain actions “may”, “could”, or “might” occur. Understand there is no guarantee past performance will be indicative of future results. Past Performance is based on the security’s previous day closing price and the high of day price during our promotional coverage.
In preparing this publication, inCity Magazine has relied upon information supplied by various public sources and press releases which it believes to be reliable; however, such reliability cannot be guaranteed. Investors should not rely on the information contained in this email and website. Rather, investors should use the information contained in this website as a starting point for doing additional independent research on the featured companies. The information in this email and website are believed to be reliable, however, inCity Magazine and its owners, affiliates, subsidiaries, officers, directors, representatives and agents disclaim any liability as to the completeness or accuracy of the information contained in any advertisement and for any omissions of materials facts from such advertisement. inCity Magazine is not responsible for any claims made by the companies advertised herein, nor is inCity Magazine responsible for any other promotional firm, its program or its structure.