By inCity Magazine Staff
In a world where industries shift overnight and opportunities often hide in the chaos, Enovia Bedford has built a reputation for doing what many only dream about—turning the impossible into the inevitable. From her beginnings in fashion design to becoming the co-founder of BLKTECHCLT and the creator of VettDeck, an AI-powered sponsorship platform, Bedford has consistently proven one thing: she is the architect of her own reality.
And she’s not waiting for permission to build it.
From Jewelry Design to Tech Disruption
Enovia’s story begins with jewelry. As a graduate of the Fashion Institute of Technology, she thought she had her life mapped out: designing collections, selling in boutiques, and building a career around artistry. But in 2013, a role at a fashion-tech company changed everything.
“It was like a light switch flicked on,” Bedford recalls. “I saw how technology wasn’t just a back-end tool but a creative medium to solve real problems at scale.”
That moment planted the seed for what would later become VettDeck. It also gave her a bridge between fashion’s creative DNA and technology’s transformative power—a combination that continues to shape her career.
A Career Built on Pivots, Not Shortcuts
To the outside world, Bedford’s partnerships with global brands might look like overnight success. The truth? It’s been a 15-year grind built on consistency, resilience, and what she calls the “unsexy” work.
“The reality people don’t see is thousands of emails, hundreds of networking events, and years of delivering on promises,” she explains. “The trust I’ve earned from those global brands wasn’t given. It was built deal by deal, project by project.”
That kind of foundation is what separates fleeting moments from sustainable legacy.
When Failure Becomes Fuel
One of Bedford’s most defining moments didn’t come from a victory—but a devastating loss. Early in her career, a flood destroyed the entire inventory of her jewelry business, wiping out both income and security.
“I went into what I can only describe as an entrepreneur’s depression,” she admits. “But losing everything forced me to focus on what I really had: my marketing, branding, and sponsorship expertise.”
What looked like failure turned out to be the pivot point that launched her into consulting, brand building, and ultimately, VettDeck.
The Birth of VettDeck: AI Meets Sponsorship Clarity
Today, Bedford’s company VettDeck tackles one of the most frustrating inefficiencies in business: event sponsorships. By leveraging AI, the platform streamlines the way organizations secure, evaluate, and manage sponsorship opportunities.
For Bedford, it’s more than just technology—it’s a tool for empowerment. “I’ve always believed progress comes from the audacity to try, especially when an idea seems unattainable. VettDeck is proof that audacity plus execution can change an industry.”
Success in Stillness
Despite the chaos of entrepreneurship, Bedford insists that stillness is non-negotiable. Whether it’s a midday bath, a bike ride, or simply reading by candlelight, she treats rest as a strategic advantage.
“These aren’t luxuries,” she says. “They’re business practices. They protect my energy and give me the clarity to lead effectively.”
Travel, too, plays a role. She makes it a point to take a trip every month—near or far—as a reset button for creativity and perspective.
The Mindset Shift That Changed Everything
At the core of Bedford’s philosophy is a radical truth: every new level of success requires a new version of you.
“The me who made $60,000 had different habits than the me who makes $250,000,” she explains. “At every stage, I had to stretch, get uncomfortable, and invest in myself.”
That constant evolution isn’t optional—it’s the blueprint.
Advice That Breaks the Mold
In a culture obsessed with highlight reels, Bedford offers an unconventional piece of advice: fall in love with the unsexy work.
“Glamour is only 5% of entrepreneurship. The other 95% is data, systems, follow-ups, and grind,” she says. “If you can find joy in that, the spotlight will come as a byproduct.”
Legacy Beyond the Spotlight
Bedford’s vision of legacy isn’t measured in accolades or even companies—it’s measured in people.
“My goal is to leave people better than I found them,” she says. Whether mentoring entrepreneurs as North Carolina’s Grow with Google Coach or empowering her team to launch their own ventures, her ripple effect is undeniable.
Her legacy is not just what she builds, but the lives she transforms in the process.
Three Words That Define Her
When asked to distill herself into three words, Bedford doesn’t shy away from boldness: confrontational, strategic, funny.
She confronts problems directly. She crafts data-driven strategies to solve them. And she never loses her sense of humor along the way.
It’s that rare mix of courage, intellect, and humanity that makes her not just a founder, but a force.
Final Word
Enovia Bedford’s story isn’t just about entrepreneurship or technology—it’s about ownership. Ownership of failure. Ownership of evolution. Ownership of the future she refuses to wait for.
In every pivot, every setback, every breakthrough, she embodies the lesson life taught her: you are the architect of your own reality.
And she’s still building.
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